Media Toolkit
Local Media and Social Media Engagement Toolkit
2025 OSUM Conference
The 2025 Ontario Small Urban Municipalities (OSUM) Conference runs from Wednesday, April 30 to Friday, May 2 in the Town of Collingwood. The conference serves as a key moment for municipal and provincial officials to connect on the unique challenges faced by small urban municipalities.
Please help OSUM maximize media and social media coverage of municipal priorities and amplify the value of conference participation by municipal councils and staff.
Social Media and News Release Templates
We have attached templates that will make it easy to share content on Facebook, LinkedIn, X or Instagram. We encourage you to create your own content using the conference hashtag, #OSUM2025, and to follow OSUM on LinkedIn.
We are also attaching a template Media Advisory that will help you prepare notices for local media. Media may attend the conference and must register upon arrival. The template advisory provides the details.
Reporters are always looking for the local angle for a broader story, so please make yourself available for interviews throughout the conference. It’s an opportunity for you to highlight the hard work small urban municipalities are doing together through OSUM to address matters that concern your community.
Lastly, you may be wondering if you are an OSUM member. The answer is most likely, “Yes”. OSUM does not have membership fees, or a formal registration process. Rather, it serves as the voice for small cities, towns and counties under the umbrella of the Association of Municipalities of Ontario (AMO). OSUM’s goal is to help these communities navigate the unique challenges they face. If you are a member of AMO and come from a small city, town or county government, then you are part of OSUM.
Conference Highlights and Details
The OSUM conference will feature presentations on the impact of tariffs on Ontario’s municipal governments and how to foster healthy local democracies. Other sessions will focus on AMO’s groundbreaking homelessness study, water and wastewater infrastructure, affordable housing, and cyber-risk.
The Hon. Rob Flack will address the conference in one of his first engagements as Minister of Municipal Affairs and Housing. Opposition party representatives will also speak.
Please take a moment to review the program and identify the sessions that may be of interest to your municipality and local media. Familiarizing yourself with the content will make it easy for you to explain how your attendance at the conference will benefit your community. Full program details are available on the OSUM website.
If you have any questions regarding conference communications, please contact Farah Tayabali, OSUM Media Relations, tayabali@redbrick.ca, 416-570-8413.